More Information:
Major Acquisitions
Growth Strategy

NRT’s business approach can be summed up in one word — action.

Since its inception in 1997, NRT has spurred its tremendous growth through a non-
stop series of strategic acquisitions and mergers. We are constantly seeking to enhance
our success by acquiring strong players in each of our local markets — and expanding into new markets — and supporting them with whatever resources they need. We are not just adding numbers, we are building an organization that is positioned to grow and succeed.

Above all, we look for companies with deep roots in their communities and strong, experienced management teams who share our passion for delivering exceptional customer service.

NRT has proven itself to be a company committed to action, acquiring an average of nearly 50 companies annually in the first four years of its existence. Throughout nearly 360 acquisitions since 1997, NRT has managed to retain more than 95 percent of its sales associates from the nation's most successful real estate firms. That’s a remarkable figure for any industry, let alone real estate.

Our strategy has proven to be highly successful, positioning NRT as the industry leader in sales, growth, technology and, most importantly, customer service. We are proud to offer all the resources of a large organization with the personalized service and expertise of a local company.

The Formula for Success
NRT positions its family of companies for success with a simple formula:

  • First, establish a relationship with one of Realogy's powerful real estate brands — Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty®. This affords our local companies the benefits of national advertising and global brand awareness. They also gain access to national sales programs, marketing technology, and referral networks.

  • Next, let strong local leadership manage the operations locally, building upon the success they achieved independently. Our companies already have established roots and valuable identities within their local markets. Their professional approach and commitment to service excellence is what made them successful in the first place. NRT values local management that can quickly adapt to new market demands, and who are aggressive in their pursuit of growth opportunities.

  • Then, provide tools, technology, and educational training to make our companies even more competitive and to position our sales professionals as full-service consultants. We are able to provide extensive marketing tools to all of our sales associates including the powerful tandem of more cost-effective local advertising and extensive national brand advertising.