Coldwell Banker NRT Development Advisors Tapped By Multiple Southeast Developers Looking For Innovative Sales And Marketing Services

Atlanta - March 16, 2010

Home-builder confidence increased in February 2010 (up for the first time since September 2009 and eight points higher than in February 2009, reports the National Association of Home Builders), due in part to continued low interest rates, an optimistic job outlook and extended homebuyer tax credits. These national trends in builder confidence have been evident throughout the Southeast as builders and developers re-invest in sales and marketing to stand out - and sell out - in 2010.

"Potential home buyers who have been wading in the waters for the past six months or more are ready to finally dive in during 2010, but they're also much more diligent in their searches, visiting more sales offices before they move forward," said Brad Horner, president of Coldwell Banker NRT Development Advisors. "That's why developers throughout the Southeast who represent all price points and property types are increasingly turning to Coldwell Banker NRT Development Advisors for an innovative approach and to marketing and sales - such as repositioning bank-owned properties and adding social media tactics into a marketing campaign - to stand out in 2010 and increase the properties' traffic and, as a result, closings."

Coldwell Banker NRT Development Advisors was recently selected to exclusively market and sell six new home communities in metro-Atlanta, Orlando, Fla. and Chattanooga, Tenn., following the company's recent expansion of service offerings and footprint due to demand. The properties, which total approximately 850 units for an estimated sellout of more than $222 million, include:

  • 1010 Midtown includes 425 two-and three-bedroom homes, starting from the $180's.These homes feature expansive window walls, tiled baths with garden clubs and 10-foot finished ceilings. Homeowners have access to the community's fitness center; "Park in the Sky" with signature swimming pool, cabanas and manicured gardens; club room, and 24-hour concierge. The 35-story 1010 Midtown is part of the 12th & Midtown mixed-use development, which includes 1.2 million square feet of Class A office space, more than 600 hotel rooms, more than 1,000 residences and over 200,000 square feet of flagship retail space in the heart of Midtown Atlanta. The community was developed by Daniel Corporation, Selig Enterprises, Inc., MetLife and Canyon-Johnson Urban Funds.
  • Kirkwood Station is a mixed-use community with six townhomes available, which start in the mid $200s, as well as 12,000 square feet of retail/office and restaurant space in Atlanta's historic Kirkwood neighborhood. Homes feature enclosed garages, 9- and 10-foot ceilings, marble bathroom vanities and granite kitchen countertops. The community was developed by The Plinth Group, a real estate developing company specializing of both commercial and residential properties.
  • Lofts at 5300 is a mixed-use development located directly across from the Chamblee train station. These one-, two- and three-bedroom lofts, which start from the high $80's, feature 10-foot ceilings, hardwood floors and stainless steel appliances. Homeowners have access to the community's heated pool, fitness center, clubroom, tennis courts on the rooftop deck and interior courtyards with water features. Homes sit atop of 5,300 square feet of retail space.
  • Millside Manor is a quaint community of brick cluster homes in the Hamilton Mill area of metro-Atlanta's Gwinnett County that start from the low $180's. Double master suites, master on main floor, basements and loft floor plans are available with flexible living areas.
  • Mosaic at Millenia in Orlando, Fla., provides an ideal investment opportunity, as homes start in the low $60's and are located close to the Millenia Mall and many resorts. Mosaic's Grand Style Clubhouse includes a business center, pool table, theater room and many lavish sitting areas. The tropical pool includes a gas grille and lush trellis, and adjacent to the pool is a large screened-in patio area with TVs and a lavish summer kitchen. The gated community also features a state-of-the-art fully equipped fitness center.
  • The Pinnacle is a condominium development by Wilkinson Real Estate Advisors that is close to both downtown and the North Shore of Chattanooga. The community's one-, two- and three-bedroom homes start from the $140's offer city and mountain views, granite countertops, hardwood floors and large balconies. The community features a state-of-the-start fitness center, pool, clubroom with flat screen TV, theater/media room and coffee bar.


About Coldwell Banker NRT Development Advisors:
Coldwell Banker NRT Development Advisors, a leading residential real estate brokerage company, is a specialty division of Coldwell Banker Residential Brokerage that serves as a comprehensive, strategic advisor for new construction residential developments. Focusing on single-family developments, multi-family dwellings (including condominiums, townhomes and lofts) and bank-owned distressed assets, NRT Development Advisors assists with conceptualizing the product, provides input on design, develops the most effective marketing plan and provides expert onsite sales teams and support staff.

Based in Atlanta with a regional office in Orlando, Fla., NRT Development Advisors has successfully marketed more than 750 new construction and conversion developments including luxury high-rises, single-family developments and bank owned assets. NRT Development Advisors is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices. For more information, please visit www.NRTDevelopmentAdvisors.com or www.cbbankowned.com.


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