NRT Property Listings Gain Premium Placement on Top Four Real Estate Marketing Websites

Realogy's Company-Owned Brokerage Firm Signs Industry's First National Advertising Agreements with Realtor.com, Trulia.com, Yahoo Real Estate and Zillow.com
PARSIPPANY, N.J. - June 8, 2011

NRT LLC, the nation's largest residential real estate brokerage company, today announced it has entered into national advertising agreements that will prominently enhance the current placement of NRT's approximately 100,000 property listings on the top four* real estate websites and portals: Realtor.com, Trulia.com, Yahoo Real Estate and Zillow.com.

NRT's agreements with Move Inc., Trulia, and Zillow give premium placement to property listings with NRT's company-owned offices that operate under the banners of Coldwell Banker®, ERA®, Sotheby's International Realty® and The Corcoran Group®. As a result, NRT's agents and their clients will gain a competitive edge in attracting homebuyers during the 180 million visits that these sites collectively receive each month.

NRT is the first national residential real estate brokerage company to take advantage of the listing and agent branding packages for its companies on all four sites.

"We are aggressively expanding our presence on four of the most recognizable and valued real estate websites and portals used by consumers," said Bruce Zipf, president and CEO of NRT LLC. "Having premium placement on the most highly trafficked real estate websites as part of our marketing platform is just one of the many ways NRT leverages its scale to provide unmatched benefit to our agents. We are confident that this program will further distinguish our sales professionals and their listings from those of competitors."

"We currently market our listings on more than 300 real estate websites nationwide, in addition to our own local brokerage sites that cover our 35 market areas," said Dan Barnett, senior vice president of marketing of NRT LLC. "It is very clear to us that all sites are not equal. We have watched the market share of these top four real estate sites pull away from the pack, and we believe that they are the best places for us to make a multi-million dollar investment in online marketing."

NRT LLC is the nation's largest residential real estate brokerage company, with approximately 740 offices, 43,000 sales associates operating in 35 major metropolitan areas. NRT, its affiliated companies, marketing partners or joint ventures provide mortgage, title, insurance, escrow, warranty, relocation and concierge services to NRT's family of companies. A subsidiary of Realogy Corporation, NRT operates Realogy's company-owned real estate brokerage offices. Realogy is a leading global provider of real estate and relocation services.

* According to comScore Media Metrix, April 2011.

Media Contact: Roni Boyles (781) 684-5462, Roni.Boyles@NRTNortheast.com




Press Release Index
Home | About Our Company | The NRT Family | NRT in the News | Contact Info