Coldwell Banker Residential Brokerage Expands Its Presence In New Jersey

PARSIPPANY, NJ - June 5, 2012

Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in New Jersey and Rockland County, N.Y., today announced it has acquired the assets of Prime Realty USA in Clifton, N.J., which does business as Prime Realty USA.

With 17 sales professionals, Prime Realty USA currently operates one office that will merge into the Coldwell Banker Residential Brokerage office located at 789 Clifton Ave in Clifton. Prime Realty USA’s former co-owners Arlene Freeman and Fran Harrison will join Coldwell Banker Residential Brokerage in a sales capacity.

“The sales professionals of Prime Realty USA have an excellent reputation for their high level of customer service and knowledge of the market,” said Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y. “This is an excellent opportunity to further strengthen our presence in the region and together, we make an even stronger influential sales team.”

“In addition to the strength of the Coldwell Banker Residential Brokerage reputation, we will now be able to provide our clients with the invaluable benefits of state-of-the-art tools and technology, as well as expanded marketing exposure,” said Freeman. “Combined with the experience and expertise of both sales teams, this is certain to be a win-win for everyone.”

“Being part of Coldwell Banker Residential Brokerage additionally gives our sales associates access to superior educational programs, which is critical to helping today’s buyers and sellers,” said Harrison. “I am confident they will reap the benefits to take the company to the next level of growth.”


Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y. has 58 offices and a sales force and staff of more than 3,000. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices. For more information, please visit www.ColdwellBankerMoves.com.




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