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NRT Appoints Daniel Barnett as Senior Vice President of Marketing
PARSIPPANY, N.J. - February 28, 2008
NRT, the nation's largest residential real estate brokerage company, today announced the appointment of Daniel Barnett as senior vice president of marketing. Barnett will be responsible for enhancing and expanding national marketing initiatives in order to strengthen the company's position in its 35 markets through existing vendor relationships, online marketing and advertising initiatives, as well as niche marketing programs.
Barnett will report directly to Judy Reeves, NRT's executive vice president and chief operating officer.
Prior to joining NRT, Barnett enjoyed a distinguished career at HSBC Finance where he spent the last five years developing robust online marketing programs for the company's consumer mortgage division. During this time he oversaw strategic partnerships, lead sourcing and analytics, and online customer service. His accomplishments include growing the company's eCommerce channel to $3 billion in sourced loans, all while optimizing the advertising budget for greater efficiency and value.
"Dan's results-driven focus on increasing market share and improving return on investment combined with his in-depth knowledge of consumer marketing in the real estate sector will serve him well in this new role," said Reeves. "I am confident that Dan's experience and skill set will be instrumental in advancing our marketing efforts across the country."
Barnett received his undergraduate degree from Princeton University, and his M.B.A. in marketing, strategy and information management from Northwestern University's Kellogg School of Management.
About NRT:
NRT LLC is the nation's largest residential real estate brokerage company, with approximately 950 offices, 56,000 sales associates and 7,500 employees operating in 35 major metropolitan areas. NRT, its affiliated companies, marketing partners or joint ventures provide mortgage, title, insurance, escrow, warranty, relocation and concierge services to NRT's family of companies. NRT's commercial operations rank as the 12th-largest corporate-owned commercial real estate brokerage in the United States. NRT (www.nrtllc.com), a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices under the world-renowned brand names of Coldwell Banker®, Coldwell Banker Commercial®, ERA®, Sotheby's International Realty® and The Corcoran Group®. Realogy is the world's leading real estate brokerage franchisor.
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